Changing The Car Business One Transaction At A Time

For someone who has spent a lifetime in the fascinating automobile sales business, writing a book was only one of those jokes you tell while lifting your favorite cold beverage. Over my career, literally hundreds of people had told me that I needed to write a book. The very idea haunted me for years, thinking that I just couldn’t because I didn’t know how. Well I found out I could and Joe McCullough of Authorhouse made it simple from the publishing end and I thank him for that.

But how do you write a Book? I have a fantastic story to tell, but where do I start? Am I the only one who struggles with this? Am I finished before I even got started? I think not. I just started with making outlines and continually expanded them. There were mountains on hand written papers all over the place. The madness started with a one page outline, then two papers, then ten, then forty, then more. Where in the world am I going, What am I doing? What can be made of all this? It’s going to take ten years to write this book. I need to give up–but I can’t.

My strength is not the written word, but my ability to verbalize and transfer my feelings through spoken words. How can I get this to paper? I better find a way because my outline expansion idea will take an eternity, not withstanding the accompanying writers cramp in my hand. What can I do?

I’ve got it! I’ll hire a Court Reporter. You know, one of those stoic, don’t talk back people. Perfect, I thought. I can take my expanded outlines, sit down and without interuption verbalize my entire book over a couple of days period and get it done. What an idea and you know what, it worked for me. It took one and one half days to finish “telling” my book. About 5 days later I had a thick typed transcript that we could refine and smooth off the rough edges. This was my process.

The reason I chose to write a book about the Automobile Sales Business is deep seeded. Cars and trucks, to Americans, are a way of life. Owning and buying cars is one of the most talked bout subjects at any gathering. To many, we are what we drive. This being said, the very act of buying a car makes most of us anxious and guarded. There is fear in this activity. Why is this? I have interviewed hundreds of automobile buyers who have all said primarily the same thing: The car business has taught the customer to be on guard by certain activities, advertising and sales tactics.

I love the car business. It is not an industry born of the devil and run by Devotees of Lucifer. It is made up of hard working, regular people that happen to be part of the emotionally charged activity of buying a new car or truck. But the car industry, just like any other industry does have a negative culture that has broad influence.

I wrote this book as a “How to” escape and avoid the negative culture of the industry and a complete “How to” road map to attain tremendous sales success and to feel good about ones self in doing so.

Much to my amazement, I found that many readers of “The Encyclopedia of Selling Cars,” although in other types of sales and business have expressed “rewards” from reading it. The book has benefited them both professionally and individually. They enjoyed all the Ted-isms in the book that provide individual motivation and direction.

Get a copy of “The Encyclopedia of Selling Cars.” It’s fun to read and very thought provoking.
Thank you Joe McCullough and Authorhouse.
Ted Lindsay